De Lorenzo Elements Granite 400g

The Elements collection has been inspired by the four natural elements: Earth, Air, Water and Fire.Elements utilises New Generation Polymers with 'elemental shape memory', a standard in hair fixative performance. The Elements collection offers superior humidity resistance and frizz control while leaving the hair with a shiny, healthy finish. High humidity resistance is a necessary feature for hair styling products in order to create and maintain a hairstyle. Typically hair tends to become frizzy when subjected to high humidity. However, when hair is coated with the New Generation Polymers there is an increased resistance to moisture absorption resulting in less frizziness. Former styling products felt stiff to touch and offered an overall look of raspy, crunchy hold. The bonds formed between the hair to hair fibres using the products were brittle and easily broken thus, protection against humidity was poor and the style tended to fall throughout the course of the day. De Lorenzo's New Generation Polymers provide flexible, superior bonding that can create a natural look and feel. The hair feels conditioned after use and can be reshaped throughout the course of the day to maintain a fresh style. The key to the performance of this technology is the characteristic of the film that is created when New Generation Polymers are applied to hair creating what we call 'elemental shape memory'. This offers multifunctional benefits that stylists can use to impart style, control and enhance the texture, shine, body, protection, and condition of the hair. Granite A strong holding spray with a non-sticky, touchable feel. Helps protect against humidity to provide long lasting control, shine and flexible style. HOLD FACTOR: 8 SHINE FACTOR: 6