Onward : How Starbucks Fought for Its Life Without Losing Its Soul

Onward : How Starbucks Fought for Its Life Without Losing Its Soul
ISBN: 9781609613822
Publication Date: 27 March 2012

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

About the Authors

Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the "New York Times" bestseller" "Pour Your Heart Into It."

Joanne Gordon is a former "Forbes" writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.